Castle Rock, Colorado-based Allen Family Nutrition has launched a new product category and is opening an affiliate program to expand its direct-to-consumer reach. The launch marks a significant expansion for the family-founded company, which sells directly to customers across the United States through its online storefront.
CASTLE ROCK, COLORADO, USA — August 16, 2026 — Allen Family Nutrition has announced the launch of a new product category and the opening of an affiliate program designed to expand the company's reach to content creators, professionals, and aligned partners across the United States. The launch marks a significant expansion for the Castle Rock-based family business, which has built its brand around a founder-led, direct-to-consumer model.
The new category launch represents a natural extension of the company's founding mission. Allen Family Nutrition was built to serve customers who value transparency, quality, and a personal approach to the products they choose. The new category continues that tradition, adding to a lineup that already includes Gluconinja7, one of the company's cornerstone products.
Allen Family Nutrition was founded by a certified nutritionist whose personal family health challenge drove a deep commitment to building products around integrity and purity. After years of frustration with conventional approaches that failed to deliver meaningful results, the founder pursued formal certification in nutrition science and developed Gluconinja7 as a personal solution that ultimately became the foundation of the company. That product remains a cornerstone of the brand and a daily part of the founder's own routine.
"Our mission has always been to help people add years to their life so they can add life to their years. The launch of our new category represents a natural extension of that commitment. These products are formulated with the same dedication to purity and quality that defines everything we offer at Allen Family Nutrition," said Mike Allen, CEO and founder of Allen Family Nutrition.
The company is actively seeking affiliate partners to help bring its products to a wider audience. Individuals who are passionate about the space, including content creators, professionals, and partners who share the company's values, are encouraged to explore partnership opportunities through the company website. The affiliate program is designed to align with partners who value transparently sourced, quality-driven products.
As the direct-to-consumer market continues to grow, Allen Family Nutrition is positioning itself as a trusted source for consumers who demand transparency in sourcing, integrity in formulation, and a personal relationship with the brands they buy from. The new category is available now through the company's online store at allenfamilynutrition.com, alongside detailed product information and educational resources.
The company plans to continue expanding its product offerings in the months ahead, with additional launches under development that align with its founding standard of purity, quality, and honest customer communication.
About Us
Allen Family Nutrition is a Castle Rock, Colorado-based family-founded company selling directly to customers across the United States. Founded by Mike Allen, a certified nutritionist, the company operates through its online storefront at allenfamilynutrition.com and its YouTube channel, and is currently building an affiliate program for aligned content creators and partners.
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